News & Events

Hidden Marsh Distillery Unveils Exciting New Brand and Announces New Product Release

Cold Brew Coffee Liqueur

Hidden Marsh Distillery, located at Montezuma Winery in Seneca Falls, is proud to announce the launch of its captivating new brand, marking a significant milestone in its journey of crafting exceptional spirits. With this unveiling comes the anticipation of a thrilling new product release, set to release Friday, February 23rd.

Building upon years of dedication to the art of distillation, Hidden Marsh has reimagined its brand identity to reflect its commitment to quality, innovation, and timeless craftsmanship. After opening in 2007, Hidden Marsh has distilled a wide range of products including their signature BEE Vodka, distilled with 100% honey, the first of its kind. This vodka remains one of their best selling products alongside other spirits including Bourbon Whiskey, Maple Liqueur, and Apple Brandy. 

Over 15 years ago, craft distilleries in New York State were not as prominent as they are today. The Martin family, owners of Hidden Marsh Distillery, played a vital role in passing legislation that would make distilling spirits in New York more accessible. The adversity didn’t end after lobbying in Albany, as the next challenge they faced was finding a manufacturer that could make a still that was appropriate for their production size. They soon purchased a Christian Carl Pot Still custom built in Germany to complete their new distillery.

“Our early days of distilling were really exciting and challenging. We were bringing something to the area that had never been done before” states Co-Owner, Bill Martin. “Not only did we have to lobby to create a space legally for craft distillers, we also had to be really creative to build the business. We always welcome challenges and our new brand represents not only our passion for crafting exceptional spirits, but also our relentless pursuit of pushing boundaries and exploring new horizons in the industry.”

Fast forward to 2024, the Martin’s are ready to take the next step for Hidden Marsh Distillery. With a new logo launch, they hope to bring more awareness to their distillery in and outside of their tasting room. Hidden Marsh Distillery Logo 1

“Although we have been crafting award-winning spirits for over 15 years, it feels like our distillery has been hidden, no pun intended” says Olivia Brandow, Marketing & Graphic Design Manager. “We are ready to really give Hidden Marsh Distillery its own image and voice as we plan to launch new exciting products and build up our distillery tasting space.”

On February 23, Hidden Marsh Distillery will be releasing its very first spirit under its new branding crafted by distillers, Dean Browne and Zach Martin. In partnership with Simple Roast Coffee in Auburn, NY, they will be releasing a Cold Brew Coffee Liqueur crafted using a custom blend of locally roasted coffee beans. This liqueur and other distilled spirits can be found in their tasting room located at Montezuma Winery. 

Montezuma Winery and Hidden Marsh Distillery is expected to open their new tasting room expansion this Summer. This new expansion will allow for a larger winery tasting space, indoor seating and a kitchen offering small food items. In 2025, the Martin’s are expecting to open a separate distillery tasting space with a cocktail lounge in their current tasting room space.

As Montezuma Winery and Hidden Marsh Distillery embark on this exciting new chapter, it invites enthusiasts, influencers and industry insiders to join in the celebration and be among the first to experience the magic of its new brand and forthcoming product release.

For more information and updates on Hidden Marsh’s new brand and upcoming product release, please visit and follow along on Facebook and Instagram.

Montezuma Winery & Hidden Marsh Distillery is located at 2981 US 20 Seneca Falls, NY 13148. Their tasting room is open daily for tastings and flights.


Tasting Room Expansion      Bottling Cold Brew Coffee Liqueur